STRATEGIC COMMUNICATIONS: NAVIGATING POLICY AND POLITICS IN A COMPETING INFORMATION ENVIRONMENT

The Building State Capacity and Productivity Center, Central Comprehensive Center, Great Lakes Comprehensive Center, Midwest Comprehensive Center, Northwest Comprehensive Center, South Central Comprehensive Center, and Southeast Comprehensive Center are hosting a convening on Strategic Communications on July 1-2, 2015, in Denver Colorado. The purposes of the convening are the following:

• Frame the communication process as a critical strategy to accomplish agency priorities and major initiatives.
• Share best practices regarding alignment of agency-wide communications processes to state education agency (SEA) strategic goals.
• Connect SEA teams with national education, government, and private sector experts who can provide clear steps and facilitate discussions on how to create, implement, and institutionalize a strategic communications approach.
• Provide tools for SEA leadership teams to use when developing and implementing strategic communications plans.
• Identify technical assistance needs of SEA leadership teams in developing and implementing strategic communications plans, and in incorporating best practices into them.

Associated Documents

1. Agenda
2. Diane DeBacker Presentation
3. Donna Richardson Presentation
4. Framework
5. Heather Zavadsky Presentation
6. Information
7. Notes (Today's Meeting Transcript)
8. Participant List
9. Pre-Reading: Benchmark and Best Practices Report
10. Pre-Reading: Considerations for JFMCC
11. Pre-Reading: Principles from DOD
12. Pre-Reading: Solutions Issue 5
13. Pre-Reading: Solutions Issue 5 Spreadsheet
14. Presenter Biographies
15. Purposes, Outcomes, and Outputs
16. Reflections and Applications Notes Matrix
17. Romanita Matta-Barrera Presentation
18. Terry Holiday Presentation
19. Working Lunch Visuals

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