Strategic Communications

This KnowledgeBase archive includes content and external links that were accurate and relevant as of September 30, 2019.

The Strategic Communications KnowledgeBase is an online resource to aid those leading or supporting communications in education in understanding the history, value, framework, planning, and execution of effective Strategic Communications to nurture and build strong relationships in education. Strategic Communications is essential to engage stakeholders and achieve goals at the state level. The elements, activities, and tasks in this KnowledgeBase are designed to better prepare communications professionals within state education agencies (SEAs) to plan for and respond to communication challenges and support implementation of education policy. 

Task 1: Establish feedback channels with your audiences

Guideline: This task includes resources to assist SEAs with establishing and validating feedback channels with various audiences.  This may include testing or piloting messages with specific strategies for collecting feedback to determine which are most effective and may also include ongoing feedback loops to measure the effectiveness of chosen communications.

Resources