Guidelines for Effective Public Engagement

This KnowledgeBase archive includes content and external links that were accurate and relevant as of September 30, 2019.

The following guidelines for effective public engagement were extracted from the National School Boards Foundation's Education Leadership Toolkit.

• Make communications a priority, factor it into your work from the very start. (Companies like Proctor and Gamble spend up to 35% of their annual budgets on this kind of work, car companies about 30%, and service companies about 15%.)
• Get the substance right. Walk the talk.
• Make it real, concrete and visible. Personalize the improvements. Publicize student work that embodies the changes.
• Stress benefits. Understand where your audience is coming from and appeal to it.
• Talk about your work in terms that your audience can relate to.

Source:

Education Leadership Toolkit, a project from the National School Boards Foundation under a grant from the National Science Foundation

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