Communications Plan Worksheet

This KnowledgeBase archive includes content and external links that were accurate and relevant as of September 30, 2019.

Primary Target Audience(s): (Who is affected? Whose behavior are you trying to influence?) List in priority order.

1. _______________________________________________________
2. _______________________________________________________
3. _______________________________________________________

Specific Target Segments: (List any sub-segments by behavior and other variables, such as race, ethnicity, gender, age, income, geography, and language)

1. _______________________________________________________
2. _______________________________________________________
3. _______________________________________________________

Secondary Target Audience(s): (List those who influence the primary audience(s) or help implement the program)

1. _______________________________________________________
2. _______________________________________________________
3. _______________________________________________________

Communications Goals: (Specify measurable desired outcomes)

1. _______________________________________________________
2. _______________________________________________________
3. _______________________________________________________

Communications Objectives: (Intermediate steps to achieve goals, such as changes in knowledge, attitudes, and skills; quantify when possible)

1. _______________________________________________________
2. _______________________________________________________
3. _______________________________________________________

Communications Channels to Reach Each Target Audience: (For each audience, identify your object and the relevant channels)

Audience #1

Channels: ___________________________________________________

Objective: __________________________________________________

Audience #2

Channels: ___________________________________________________

Objective: __________________________________________________

Source:

U.S. Department of Transportation How Do I Develop the Road Map? retrieved from the web January 27, 2003.

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